Andy Segal - The right stuff

From brand platforms to full campaigns. From short time lines to award short lists. From agency brand refreshes to refreshing spa retreats. Here's some of the work I was lucky enough to help create over the last year. What does the next 12 months hold?

Let's get together and make this your year.

Sharing isn't always easy. But sometimes, it's essential.

The TAC came to alt/shift to collate real stories of road trauma. But how do you convince people to share their stories of loss and tragedy, when just thinking about it is difficult enough? By acknowledging just how hard it is. We all share a lot on socials, but sharing this kind of story is tough.

This is the Hardest Share. From the naming of the program, to helping guide and adapt the stories for socials and digital, this project meant a lot to me, having myself felt the grief of road trauma. Read more at Campaign Brief.

Shortlisted for Mumbrella 2026 CommsCon Award: Best Government or Public Sector Campaign

Reinvigorating an iconic destination.

Victoria's Daylesford Macedon Region is an idyllic destination. With natural spas, the finest food and nature walks, it helps world weary city goers reinvigorate.
Based on this insight, we created 'Come Back To Life.' A whole new brand platform for all future communications.
From OOH to digital, social and radio, we created their new campaign and style guide – all with a small budget and a smart, nimble team.
Not only did Daylesford Macedon Ranges Tourism see an upward spike in tourism. But our radio spot received industry accolades.
Recognised by Best Ads on TV for Best Radio.
Selected for Creative Pool Award Annual.

Hungry for more? Okay, here's more.

Showing Aussies how simple greatness can be.

I was thrilled to be asked by The Thrills to help bring their award winning brand platform to life for Aussie Dairy.

When people are looking for the the latest hack to fast track to great health, a buff bod or even stronger teeth, the answer is simple. And great. It's Aussie Dairy.

Running across digital, social and video, the campaign was so successful, it's media run was extended.

"Bahh-boom."

When it comes to horse racing, the Melbourne Cup is the biggest race in town. So how do we get race-goers to come to the Caulfield Cup?

It brings people closer to the action than any other horse race. And it gets hearts racing like no other race. So to get people to remember the Caulfield Cup, we turned the sound your heart makes into our unique brand asset.

We didn't just get hearts racing, we lifted attendance.

Check out the article here