An award for disorder. Fabric out of sparkling. And a radio spot by AI. 
These are just a few things I've helped create over the last 20 years.
I feel lucky everyday to be in this job where I get to create new ideas, new brand platforms and re-boot some of Australia's biggest brands. "It's amazing what a little Snooze can do." That's one I'm proud to see still going strong.
 Most recently, I was Creative Director at Hardhat, an independent agency in Melbourne. Together with co-CD Chris Hince, we put Hardhat on the map, helping it win clients, awards and respect from the industry. 

I am a brand righter, writer, Award school mentor, wannabe song writer, and super-micro-influencer as @andysplate_ on Insta.

If you'd like to chat more, hit me up at andyasegal@gmail.com, or call + 61 412 223 115.

Achievements
Mumbrella CommsCon, Best Government or Public Sector Campaign, Shortlist, 2026.​​​​​​​
Creativepool Best Use of AI, Daylesford Macedon Tourism, Shortlist, 2025.
LinkedIn Best Practice B2B Campaign. DocuSign, 2022. 
Mumbrella CommsCon Award. DocuSign, 2022.
Good Beer Week 'Brewin Transfer.' Judges Choice, Audience Favourite. Sailors Grave. 2019.
Effie. Long Term Effectiveness. Ford Ranger. 2017.
Bronze Effie. Ford Ranger.  2015, 2017.
ADFEST 'Mobile Lotus' Bronze 2015

JWT Global Commodore Award 2015 - Chairman's Prize & Finalist

MADC 'Best Integrated Campaign' Gold, 2012

MADC 'Best Promotional Campaign' Bronze, 2012

MADC 'Best Print Campaign' Highly Commended, 2010
Golden Human. Second son, Raphael, 2008

AFA Effectiveness Award, 2007
Golden Human. First son, Noah, 2006

MADC 'Best 30 Second Radio' Bronze, 2005

ScamFest Finalist 2004
Best Decision Ever. Married Georgina Pownall, 2003
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