Why would you want to know what everyone else has already asked? These are a few Frequently Unasked Questions. Because I give a FUQ.
Why I have I never heard of a Brand Righter before?
People usually describe their job by what they do. Not the benefit they bring. It’s something I’ve seen time and again.
I’ve created the term Brand Righter (as far as I’m aware anyway), because today you need more than a creative writer. You need someone with experience who can strategise, create and produce – and get it done right.
What's love got to do, go to do with it?
You can’t work for a brand, if you don’t love it. Because otherwise, why will the audience love you? That’s why I bring it to every brand I work on. Over 20 years on, I care deeply about what I do, and bring that love every day.
Can I survive on zero caffeine?
Me, personally? Chat GPT says no. At this point, my blood is a rich Columbian blend, and my white blood cells have hints of chocolatey plums.
I hear you barrack for AFL team, Carlton. Will this affect your performance?
I’ve experienced highs that have left me as breathless as reaching the summit of Everest. And lows that have burnt me like the meaty gravy of a 4n20 pie at the game. But you’d never know it. Except for the fact that I may be uncontactable 1-2 hours before and after a game. Go Blues!
Should we catch up some time?
Yes. Yes, we should. Get in touch at andyasegal@gmail.com