People hate thinking about death. Research shows your brain actually refuses to think about it. So how do you launch a quick, easy online Will platform, when no one wants to think about your product?
We used humour to bypass the brain's defences. 'Dead Easy' was born and to launch it, we enlisted someone who knows a thing or two about death. We created our vert own vampire influencer, Count Gregor, who appeared across tv, OOH, socials and digitals.