Ford. Brand Transformation.
In 2016, Ford stopped manufacturing in Australia and the brand was in trouble. We created an entirely new brand language, and a new platform that challenged the public's assumptions of Ford.
Ford. Falcon Fanatic.
The Ford Falcon is an iconic Australian car with a devoted fan base. In 2014, the last Ford Falcon ever went on sale. It needed a tribute worthy of its status.
We gathered Australia’s biggest fans of the Falcon. Those who would do anything for it. And we mean anything. 100 fans became the track markers during a full throttle drive.
We gathered Australia’s biggest fans of the Falcon. Those who would do anything for it. And we mean anything. 100 fans became the track markers during a full throttle drive.
Ford Mondeo. Driven by Design.
The new Ford Mondeo was more technologically driven than ever before.
So to display it's tech-savvy, we created an adaptive digital billboard that was connected to the time and weather.
So to display it's tech-savvy, we created an adaptive digital billboard that was connected to the time and weather.
Ford. Hijacking Eurovision Australia.
Renault was the official sponsor of Eurovision. But when it comes to a love of music, Ford is unsurpassed, with smart syncing to playlists. To show that we're as devoted as the fans, we spread the love in every European language.
The result? Record media impressions during the competition.
Ford Transit. The van that can.
Our business audience is always on the go. So to reach them, we created fast, effective advertising where they are. On the road. Launching at the same time as the 2017 Van Gogh exhibition in Melbourne, Transit became a part of culture.